Generate Sponsorship takes to the road for Cancer Research
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Generate Sponsorship’s Events division has been appointed by Cancer Research UK, the world’s leading cancer charity dedicated to saving lives through research, to produce and manage an experiential campaign for the 2012 Race for Life programme.
The experiential roadshow will be visiting major commercial hubs and shopping centres around the UK, executing 70 activation days to announce the Race for Life events in 2012. The campaign aims to encourage more women to sign up and participate as well as support the fight against cancer.
Additionally, Generate will be managing experiential activity at a number of Race for Life events to drive further participation for the 2013 calendar.
Emma Gilbert, head of marketing – Events at Cancer Research UK, said, “I am pleased to announce that we will be working with Generate on this exciting experiential platform for the 2012 Cancer Research UK Race for Life programme. Having successfully assisted us on our sponsorship strategy and acquisition, we hope this will drive forward the success of Race for Life and help Cancer Research UK continue to raise vital funds for our life saving research.”
Sam Moqbel, head of Generate Events, said, “We are delighted to be working with Cancer Research UK on this innovative project. This will be a fantastic opportunity to create engaging touch points for the 2012 Race for Life programme; increasing participation among women across the UK.
