Grass Roots goes global with new appointments

Grass Roots, the provider of employee and customer engagement solutions, announces the appointment of Daniel Gilgado Sanchez and the opening of a new office in Barcelona, Spain.

Sanchez has been appointed to handle Business Development for Grass Roots’ Promotions & Incentives offering, which is seeing rapid growth in line with 2015 plans. With a large existing operation in Madrid, Grass Roots has added to its Spanish footprint with a new site in Barcelona. An affiliate of WPP, a world leader in marketing and advertising services, Grass Roots is sharing the building on Calle Santalo with WPP agencies Grey Group, Wunderman and Burson Marseller.

Several existing Grass Roots clients are based in Barcelona and new Promotions & Incentives opportunities are already identified, with a significant number of FMCG, pharmaceutical, financial and professional services organisations all in the vicinity. Mar Garcia Ruiz, managing director for Grass Roots Spain, welcomes Sanchez to Grass Roots, ‘I am excited to have Daniel joining our busy team and to deliver yet more value to our clients – especially in the Promotions & Incentives space. We have great expertise in Spain and I look forward to growing the whole business, Employee Solutions, Customer Engagement and Events services included, in order to reinforce our position as market leaders.’

Ian Horsham, divisional director for promotions & incentives, said, ‘The Spanish market has been difficult for the last few years, but our team in Spain has worked very hard to look after existing clients and acquire new business. A new site and a new appointment is a great signal of progress, locally and globally, and I have no doubt that we will be reporting further good news developments very soon. ’

The Grass Roots Group enjoyed its best ever trading year in 2014 and will be formally announcing last year’s results in the coming weeks.