Grass Roots refresh with Chivas Brothers to retain account

Following a two-way pitch, Grass Roots Meetings & Events have retained Chivas Brothers and will deliver a 2013 event, to be held at two locations in Scotland (Glasgow SECC and the Glenlivet Distillery) for around 1,600 Chivas Brothers employees.

Chivas Brothers produces, exports and markets some of the world’s best known and highest quality Scotch whisky and premium gins including Chivas Regal, Ballantine’s, Beefeater Gin, The Glenivet and Royal Salute. Grass Roots Meetings & Events have enjoyed a 5 year relationship with the company, delivering high impact internal communications, conferences and events.

Charles Moyle, managing director of the ‘Live’ division of Grass Roots Meetings & Event is delighted to have retained this business and is excited to deliver the event itself: ‘We are huge fans of Chivas Brothers and really value our partnership with them. We’ve created a concept for these events that we are all extremely proud of and we’re eager to now get it executed faultlessly.’

Suzanne Roach internal communications manager for Chivas Brothers said “We are delighted to be working with the Grass Roots team again this year. We needed to refresh the format for the event and having partnered with us for the last five years this was a bit challenge for Grass Roots. They exceeded our expectations and came up with something fresh and inspirational”.