Haygarth teams up with Vodafone for interactive festive activation
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This Christmas, Haygarth has teamed up with Vodafone to present The VeryMe Tree – a fully interactive digital Christmas tree which combines the spectacle of a public tree with the joy of surprises underneath it to promote Vodafone’s new rewards platform: VeryMe. The tiered experience provides a heart-warming, communal Christmas experience for all shoppers, regardless of their network, while dramatising the amazing offers exclusively available to Vodafone users through the VeryMe platform – encouraging existing customers to download the MyVodafone app.
Shoppers will be encouraged to interact with the tree by sending personalised messages to be displayed live on the digital ribbon, making for an engaging, insta-worthy festive moment. Visitors will then have the option to share their message to social media through a special e-card. In the spirit of the season, before leaving the tree Vodafone customers will receive an extra special gift for taking part, along with a free gift-wrapping service to make present buying a little bit easier and give shoppers a lasting reminder of the VeryMe experience.
“Christmas is a huge time of year for Vodafone and our customers, and this year we’re really excited to be doing something that will bring the joy of Christmas to life in a distinctively Vodafone way. Our VeryMe tree provides a great opportunity to introduce shoppers to our VeryMe Rewards, while reminding existing customers how much we value and reward them for choosing Vodafone. In keeping with our latest brand direction, Haygarth have brought to life an engaging and digitally-led brand experience – we are particularly delighted with the personalised e-card animations our customers will be able to share with their loved ones.” – Holly Riddle, Channel Marketing Brand Manager, Vodafone UK.
In the lead up to Christmas, the tree will visit three cities: beginning in Manchester Arndale between the 5th and 9th of December, then on to Westfield White City in London between the 11th and 15th December, and finally finishing up in Bristol’s Cabot Circus from the 19th to the 22nd December.
