Hotcow set to activate Yeni Raki experiences
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Yeni Raki, the Turkish spirit brand, is raising awareness of the brand via a campaign called ‘The Spirit of Istanbul Week’.
The campaign will activate over 10 days across London, Brighton and Sheffield engaging people on the street and in restaurants.
The Hotcow team will take to the streets of London on the opening weekend of the 2nd and 3rd of March, encouraging London’s party people to sign up to win the 2013 ‘Spirit of Istanbul House Party’ in their own home – complete with Yeni Raki, DJ, celebrity look-a-likes, Turkish mezze and modern belly dancer.
The campaign will also target restaurants throughout London, Brighton and Sheffield to communicate with new and existing consumers and ensure diners have an evening to remember by bringing a Turkish band, belly dancer, party games and a glass of Yeni Raki.
Finally, on the 16th March the House Party will be hosted, and the lucky winner will get to invite all of their friends to a party like no other!
Gina Bolger, account director at Hotcow, says: “It is a real privilege to be bringing Yeni Raki to the UK. We are really looking forward to creating some memorable experiences for London diners and a party like no other for one lucky house party winner. The UK activations are part of a global strategy for Yeni Raki and we look forward to seeing the results from this diverse and arresting campaign.”
Nilay Caprak, special projects director at DSM, says: “We are really excited to be promoting Yeni Raki to UK drinkers and giving them an Istanbul experience to go with the taste trials. Working closely with Hotcow enables us to bring together local activation knowledge with our brand experience.”
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