innovision brings Facebook’s Hacker Spirit to Cannes
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Live event and experience agency innovision was tasked with developing a dedicated area for Facebook at this year’s Cannes Lions International Festival of Creativity (21-27 June) to showcase the power and potential of creative storytelling on Facebook and Instagram.
The Facebook Hacker Square on the Beach activation launched on Monday 22 June and was open to all Lions delegates and Facebook guests for the duration of the week-long festival.
innovision worked closely with Facebook to deliver a bold and unique experiential presence at La Plage Majestic Barrière, just moments away from the Palais des Festivals,
Each morning (10:00 – 12:30), Hacker Square hosted a series of ‘hacktivities’ – interactive activities that brought Facebook’s hacker spirit to the shores of Cannes. These featured a showcase of the best new gadgets on the Croisette, as well as networking activities.
In the afternoon, visitors to the Cannes HQ heard from industry leaders about Facebook’s family of apps and services, after which the venue opened up for a series of receptions.
innovision also developed a digital activation for Hacker Square in the form of a dynamic digital wall, which encouraged people to come together and connect in a visually entertaining way. Furthermore, the agency built a companion responsive micro-site, detailing event activity and further information on Facebook’s family of apps and services.
Julie Hogan, head of events marketing at Facebook, said: “Cannes Lions is one of our major events. We needed a partner who could not only understand our family of apps and services, but who had the ability to deliver at significant scale. We could not be happier with our presence at Cannes Lions and our partners at innovision made a significant contribution to our success”.
Peter Germond, production account director at innovision added: “To have the opportunity to work with one of the most innovative brands in the world at the biggest global festival of creativity was so exciting. I’m really proud of the fact that Facebook was one of the most talked-about brands at Cannes Lions, and on a personal note I’m so pleased for my fantastic team and what they helped Facebook and Instagram achieve creatively throughout the week”.
