John Lewis to support LolliBop as headline partner
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BluePeg is proud to announce it has secured John Lewis as the headline partner of LolliBop, the UK’s largest children’s festival.
Arguably the best day out for families this summer, LolliBop takes place over 3 days between 17-19 August in London’s Regent’s Park and will play host to an expected audience of over 35,000.
The event is programmed for children under the age of 10, and includes live performances, workshops, demonstrations and interactive zones. Highlights include Dick and Dom, The ZingZillas, Horrible Histories, Roald Dahl Museum & Storytelling, Mister Maker, Shrek The Musical, Alice In Wonderland Tea Party, Transformers Optimus Prime Truck, Halfords Bike City and the UK’s first Moshi Monsters Mash Up Tournament.
Rachel Swift from John Lewis said: “John Lewis is a natural destination for families so it made absolute sense for us to be involved in the UK’s biggest children’s event.”
In addition to sponsoring the event, John Lewis will also be dressing areas from their latest collection. Additional initiatives are to be announced.
Mel Wilds from LolliBop added: “It’s great to have John Lewis on board, it is a fantastic brand and the perfect partnership for LolliBop.”
