Kinetic Active and Grand Visual create Dove experience celebrating Ascot’s Ladies’Day
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Kinetic Worldwide’s innovations department, Kinetic Active has created a tactical digital campaign to coincide with Royal Ascot’s Ladies Day in support of the launch of Unilever’s Dove Invisible Dry deodorant.
The experiential campaign will take advantage of one of the most colourful and fashionable days of the year, as women heading to Royal Ascot will be offered the chance to have a professional photo taken on Waterloo’s rail concourse.
Selected images will be live-streamed to JCDecaux’s Motion@Waterloo on June 19 using Open Loop Technology and shared across Facebook.
Sarah Williams, Kinetic Worldwide, said: “This innovative one-day campaign is the perfect opportunity to celebrate colour confidence with the launch of the new Dove Invisible Dry deodorant, proven to leave no white marks on 100 colours. Royal Ascot’s Ladies Day is synonymous with women embracing colour, making it the ideal platform to launch the attributes of Unilever’s latest product.”
Callum Galloway, Dove deodorants brand manager, added: ‘’We are very excited to be working with Kinetic Active and Grand Visual on this unique activation. It is an amazing opportunity to bring this colourful campaign to life using ground breaking technology.’’
Unilever’s retained experiential suppplier N2O are staffing the Dove experience.
