Lego appoints Cosine for strategic field merchandising

Lego UK has appointed Cosine to set-up and manage an upgraded and more strategic field merchandising operation, which will start in 2013.

Lego vice president and general manager Drew Brazer commented “We appointed Cosine after a comprehensive tender process, on the strength of their passion and interest in our brand combined with their robust data and insight capabilities.”

Jacqui Sheldon Cosine’s chief commercial officer says “We are delighted that Lego has appointed Cosine and we are excited about using our retail expertise to grow their sales.”

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