Meshh Launches next-generation spatial analytics platform: Meshh Vantage

Leading spatial analytics specialist, Meshh, has announced the launch of Vantage, its powerful, next-generation spatial analytics platform created with agencies, event organisers, brands, OOH, and the experiential market in mind.

Vantage is designed to be easily deployed across various clients and programs, including live tours, festivals, brand pop-ups, trade shows, sports activations, and more. The new platform lets clients easily leverage measurement output to inform strategy decisions. Clients can customise metrics to suit various programmes and easily integrate them into their existing on-site measurement tools. This powerful new platform represents a significant upgrade to Meshh’s spatial analytics capabilities, featuring enhanced UI/UX, improved user administration, and advanced customisation options.

Meshh CEO Caroline McGuckian explained, “Meshh Vantage is a step-change in how agencies and brands can use spatial analytics. We have completely redesigned the user interface to include intuitive navigation and customisable event dashboards based on each client’s specific needs and preferences. Vantage has also improved event setup and comparison capabilities, and enhanced user administration with simplified role management.”

Select clients have been field testing Vantage since early 2025 and Meshh has worked to integrate key client feedback into the new platform. Annabel McClaren, Sr. Insights Manager for Inizio Engage XD, shared, “The Vantage platform has made event measurement even simpler. The live dashboard is clear and user-friendly, and having the sensor setup and data overviews all in one place makes it easy to manage.”

Vantage is designed to be a self-service platform that dovetails with Meshh’s easy-to-deploy sensors, making spatial analytics of any space a straightforward process for agencies, experiential marketing, brand activations, accurately measuring the impact of brand pop-ups and product demonstrations.

“We have an exciting suite of additional Vantage features coming out during 2025, specifically, the ability to automate complex, powerful metrics like flow and user journeys, as well as directly piping in industry-leading benchmarking data and event comparison capabilities,” added McGuckian.

Meshh utilises passive, privacy-compliant sensors to capture anonymous location-based data, providing agencies, brands and organisers with powerful insights, including visitor dwell time measurement, flow tracking, engagement levels, and repeat visits analysis.