Mighty Mushroom Co takes fart free cow to Ireland’s streets for national BBQ week
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The beef patty accounts for much of the emissions, as cattle produce huge volumes of methane from belching and flatulence during their lives, while cooking them produces CO2.
To mark National Barbeque Week, the Mighty Mushroom Co. has unveiled Ireland’s first ‘fart-free’ cow – asking the nation to give meat a miss on the grill this summer.
Irish brand, The Mighty Mushroom Co, will be taking the stunt to the streets of Ireland on Wednesday 30th June and Thursday 1st July, in a bid to get consumers to think about their meat consumption and its effect on the environment.
To make plant-based meals more exciting, The Mighty Mushroom Co has launched its first range of meat-free Mince, Burgers and Cumberland Style Sausages into EUROSPAR Ireland (from RRP €3.50)
The family run mushroom grower is encouraging us all to eat less meat and switch to its delicious range of products, that contain up to 85% mushrooms.
Last year, the main greenhouse gas CO2 reached record levels – 417 parts per million1, a level not seen for many years. However, many people are unaware of why it is important to live more sustainably. The range offers a more sustainable solution to the environmental impact of the meat industry, offering a great-tasting meal option for flexitarians, vegans and meat-eaters alike.
