Namco Bandai Games embarks on Ghostly Adventure with Stature PR
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Namco Bandai Games UK has enrolled Stature PR to promote the launch of their titles, Pac-Man and the Ghostly Adventures and Dark Souls II.
PR activity will include a number of exciting, interactive events celebrating the launch of the games in March 2014. Stature PR have already broken a Guinness World Record for ‘largest architectural projection of a video game’ using the iconic character, Pac-Man, for the series’ 250th episode of Channel 5’s The Gadget Show. This was beamed onto the Millennium Mills in London’s East End from across the river Thames.
The game was fully controlled by The Gadget Show’s presenters using the biggest Namco Pac-Man controller.
The game will be available to play on Xbox 360, PlayStation 3, Nintendo 3DS and WiiU and will be available to buy on 7th March 2014.
Dark Souls II is the highly anticipated sequel to the hugely successful Dark Souls that was released in 2011, credited with “Digital Spy’s Game of the Generation” and will be available on 14th March 2014.
Lee Kirton, PR & marketing director at Namco Bandai Games UK says: “We are very pleased to welcome Stature PR to the Namco Bandai UK Games PR team. We have proven past success with new members of the PR team and I am personally excited to bring in such creative flair, ideas and a totally different PR style that matches our way of working. Dark Souls II and Pac-Man and the Ghostly Adventures are in great hands.”
The team will be directed by Laurence Bray, who will head up the company’s new Entertainment division.
Duncan Purves, MD of Stature PR says: “Namco Bandai Games are world renown for making some of the best games on the planet and we’re thrilled to work with the team in raising awareness of the fantastic Pac-Man and Dark Souls II brands. Given the power and scope for creativity that the brands bring, we’ve got some very big plans up our sleeve!”
Duncan adds: “This is a hugely exciting time for Stature PR as a company as we launch our new entertainment division, complementing the likes of HBO merchandise providing us with a platform to develop rapidly in this area.”
