New Volvic flavour set for field marketing store support
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Volvic Touch of Fruit’s newest flavour, Tropical Fruits hits stores this month. Volvic Touch of Tropical Fruits combines Volvic natural mineral water with a blend of pineapple, mango and passion fruit flavours.
Volvic Touch of Fruit enjoyed a record year for sales in 2012, with +20% in value growth in 2012 (Nielsen YTD to 17.11.12) thanks to a bumper marketing push promoting the drink as ‘Volvic, with added enjoyment’. 2013 is set to be an even bigger year, with a £4m marketing campaign planned including summer posters, TV advertising and experiential PR activity.
Blandine Stefani, marketing director at Danone Waters (UK & Ireland) Ltd, said:
“Volvic Touch of Tropical Fruits delivers a summery, holiday taste sensation, even in blizzard conditions. Flavoured water drinks are one of the fastest growing categories within soft drinks, but until now there has been a clear gap for a tropical variant.”
Volvic Touch of Tropical Fruits is available in 50cl and 1.5l bottles and will be supported by in-store promotions across the UK as well as strong promotional pushes with wholesalers. Volvic has also planned a strategic in-store marketing campaign using thousands of shelf units, barkers and wobblers to draw attention to the drink.
