NomadiX and Agent 42 combine to demo Acer tablets
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Top computer manufacturer, Acer, turned to experiential marketing experts, NomadiX Media, to help it promote its new tablet in the middle of the concourse at Paddington Station in front of crowds of busy commuters.
As commuters played Fruit Ninja, ”the greatest fruit-slicing game in the world” on Acer tablets, NomadiX Media’s iWalker technology fed pictures of their fun encounters to its elevated monitors so that even people some distance from the action could easily view every move.
Samir Rhazali, VP, business development at NomadiX Media, the advanced wearable media, said: “Our stand at Paddington Station gave commuters the chance to get their hands on the latest Acer tablets and laptops including the new Iconia W4 tablet, the redesigned S3 ultrabook and the new touch variants of the V5 and E1 notebooks.
“Working with marketing agency Agent42 for four days of activity, there were 2000 product demonstrations and 6,000 leaflets distributed promoting an exclusive voucher code that gave everyone a 10 per cent discount on selected Acer products at Staples UK.”
The iWalker is the world’s first fully mobile and self-sufficient media system. The screen devices are worn by marketing teams to supply on the move, on-demand information, creating better ROI for marketers and brands. By locating the brand ambassadors in high footfall areas, such as Paddington Station, the iWalker not only delivers content but interacts with and analyses its audience, noting dwell times, attention times and gender distinction.
