Range Rover’s Evoque Live UK Tour wins AEO award for The Event Business and Doll
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Range Rover’s Evoque Live UK Tour won the AEO Excellence Award for Best Live Event this month.
The Tour launched the new Range Rover Evoque in the UK (London, Birmingham and Manchester) through a dynamic 360 degree multi-sensory experience across three cities for a total of 9,450 guests who enjoyed a 2 hour experience, including a 25 minute performance produced by Doll.
The Evoque Live Event, challenged audience perceptions with a surprising spectacle as part of a two hour experience, which included a choreographed 25 minute production and featured a visual feast of cutting-edge technology, contemporary dancers, professional catwalk models and unique performance artists including a professional ballerina and 3 free-runners/acrobats, and two Range Rover Evoque cars.
Evoque Live was created by Lee Lapthorne and Doll (the company behind award winning shows including Clothes Show Live and Britain’s Next Top Model) and brought together famous names in fashion including fashion stylist Harriet Jagger, designers Jasper Conran, Amanda Wakeley and choreography by Ashley Wallen” Lee Lapthorne commented: “I am proud to be part of such a groundbreaking show. It is a genuine first in terms of vehicle launches and delivers a unique audience experience.”
The AEO Excellence Awards ceremony took place at The Artillery Garden Marquee at the HAC. The winners were announced by Stephen Mangan, presented to a 1,000 events industry professionals audience. The entry competed with events such as V Festival and The National Business Awards 2011.
The Event Business has been working with Land Rover for over 19 years delivering events of all kinds to the highest possible standards, from conferences and award ceremonies to product launches. “Having launched everything from the Discovery to the Range Rover, the Evoque presented an exciting challenge and we knew we needed something different to appeal to the new target audience for Land Rover” comments, Simon Webber, creative director, The Event Business.
Doll is expert at delivering innovative and unique live brand experiences. With an international reputation for producing innovative, conceptually bespoke and tailored events. Doll has an extensive portfolio of both B2B & B2C and national and international events.
