RPM sets Rioja in motion again for Phipps
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RPM is to transport consumers into the heart of the Rioja wine region through a fifth year of ‘Rioja Tapas Fantasticas’. Organised in collaboration with specialist food and drink marketing agency Phipps, this weekend Spanish wine festival will highlight the 600 wineries of the Rioja region to a younger, more urban consumer.
Set in the heart of London at Potters Fields Park from the 14th-15th July, Rioja Tapas Fantasticas 2012 will encourage consumers to sample the delights of North East Spain through a host of restaurants and wineries, recreating the famous tapas streets of the Rioja region, and illustrating the diverse range of white, red and rosé wines Rioja produces.
Additional entertainment includes live cooking demonstrations from José Pizarro, wine walks and workshops from wine experts Olly Smith and Susy Atkins, DJs and live music from Fernando’s Kitchen.
Lottie West, senior account manager at Phipps said: “Rioja Tapas Fantasticas is a festival full of the vibrancy and spirit of the Rioja wine region, and enables us to showcase the variety of Rioja wines and local culinary delights in a highly engaging fashion. We can’t wait for this year’s festival”.
Dom Robertson, managing director at RPM said: “Rioja Tapas Fantasticas draws thousands of consumers every year, ready and raring to sample the delights of the Rioja wine region in a stimulating and lively atmosphere. 2012 promises another highly engaging event set to truly transport consumers into the Rioja wine region. So if you like tasting high quality wine, delicious Spanish food and dancing to some enlivening Spanish music, Rioja Tapas Fantasticas 2012 is for you. ”
