Russian Standard Vodka supports festival work with TV campaign
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Russian Standard Vodka has made a bold pledge to kick start the UK’s summer schedule by announcing a multimillion pound enhancement of the brand’s ‘Vodka as it should be’ TV advertising campaign.
The significantly increased campaign will see Russian Standard Vodka feature in a series of high impact slots across key channels from May to July.
The campaign is part of an integrated £7 Million summer support program which includes a series of onsite activations around two of the UK’s biggest music festivals, Lovebox and Wilderness.
The ‘Vodka as it should be’ advertising describes itself as a sensual journey of discovery, conveyed through a series of dramatic beautiful close up shots taken by director Howard Greenhalgh and his team.
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