San Diego’s Online Marketing Summit set to see field marketing initiatives announced

Online Marketing Summit, produced by UBM TechWeb, has previewed news happening at the industry’s premier digital marketing event next week.  Online Marketing Summit, happening February 6-9, 2012 at the Hilton San Diego Bayfront in San Diego, CA, provides a unique platform for exhibitors to showcase the newest technologies and integrated marketing solutions to a targeted audience.  For more information visit: http://www.onlinemarketingsummit.com/.

“We are excited to have Online Marketing Summit be the choice venue for digital marketing leaders to introduce their newest products and services,” said Aaron Kahlow, founder and chair, Online Marketing Summit. “OMS offers a first-hand look at the latest innovations, providing attendees with a comprehensive view of today’s digital marketing advancements.”

The list of companies making news announcements from OMS currently includes two key developers of technology for field marketing and field sales:

Couch & Associates is pleased to announce the newest offering in our series of marketing and sales tools. Wingman is a mobile sales management and field marketing tool that allows users to create, edit, score and direct leads into existing marketing programs, send emails, and create follow up tasks in CRM.

TreeHouse Interactive upgrades the Salesforce.com Advanced Integration functionality in its industry-leading Marketing View™ marketing automation platform with the ability to integrate with the Opportunity object in Salesforce CRM.  This integration allows for sophisticated nurturing and marketing automation using values from Opportunity object fields like Sales Stage or Product Purchased.

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