Santander give away free money on London Bridge
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Passers-by were offered a free five pound note by an actor, provided by N2O, dressed as ‘the taxman’ in a PR stunt earlier this week. Only five per cent of passers-by accepted the money with most turning down the offer.
The purpose of the social experiment, organised by Citigate Dewe Rogerson on behalf of Santander, was to demonstrate how the public were saying ‘no’ to free cash from the taxman. This is to correspond with a study, conducted by Santander, that revealed Britons are handing over an estimated £57 million to the taxman by not taking advantage of tax-free saving.
Santander wants to raise public awareness of ISAs,and tax free saving as we approach the end of the tax year.
According to Santander’s study, over a fifth of Britons (around 11 million people) have a taxable savings account.
