Santander thanks customers with Astonishing Treat Machine
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Continuing last year’s Secret Santander campaign, The bank has launched its new Christmas 2015 advert thanking their customers.
It features Jessica Ennis-Hill as Holly the Astonishing Treat Machine, a very special ATM that thanks customers and their children with gifts for the whole family.
Customers were given Christmas-themed tasks to complete before the child-sized ATM would deposit their gift and a little extra cash to help with this expensive time of the year – all courtesy of Santander. Some lucky customers even got the chance to meet Jessica Ennis-Hill in person, too.
The hidden camera activation was created by Engine companies WCRS (Creative) and Slice (ATM build) and directed by David Stoddart.
The film will feature both online and on TV this Christmas along with work across Santander branches and Social, all focused on saying hank you to everyone who banks with them. Keith Moor, chief marketing officer at Santander comments: “Christmas is a fantastic opportunity to say thank you to our customer and give something back. Jessica is a British sporting icon, and it was great to have her involved in helping to surprise and delight people in Barnsley as Santander’s Secret Santa.”
Billy Faithfull, executive creative director at Engine comments:”There’s nothing like a little magic sprinkled on something as functional as a cash machine to spice up a cold afternoon on the high street.You never know what you’re going to get with this sort of thing, but that makes it all the more fun to film, with kids doing the robot, dads doing the worm and the genuine delight of people getting something a little more out of their bank.”
