Share a Coke returns

Having announced that Share a Coke is back for 2014, with over 1,000 of the most popular British names now available on bottles, Coca-Cola is taking its popular Share a Coke campaign back on tour for the second year running and visited Covent Garden for four days, starting from 24th July.

After getting a personalised bottle of Coke and Coke Zero with your name or the name of a loved one, you are invited to drop into the special Share a Coke selfie kiosks to capture a picture with your bottle.

Then, once you’ve taken your selfie, you can hang out and Share a Coke with friends on the rooftop terrace of the party pod and listen to music.

Jon Woods, general manager at Coca-Cola GB & Ireland, said: “The Share a Coke campaign is all about sharing with family and friends and we want to help people to share further this summer, so are really excited to be taking Share a Coke on tour again. This year, not only will people be able to personalise their bottle – but an exciting new element will allow people to Share a Coke through a personalised selfie at the party pod selfie kiosks.

“We’ve seen another great summer of sharing with people across the country showing their excitement of finding a bottle with their name on the shelf across social media – we’re now inviting everyone in London to continue the sharing, so come down to the party pod to say hello.”

The campaign was planned and booked with JCDecaux’s experiential division, JCDecauxLive.