Special K targets New Year resolve with The Lounge Group

January saw the launch of The Lounge Group’s nationwide tour with Kellogg’s Special K to encourage consumers to discover Special K’s new and existing range of breakfast and snack options of delicious foods that can be enjoyed throughout the day. Products sampled include their favourite Special K Red Berries, alongside a range of new products such as Special K Cracker Crisps; Sea Salt & Balsamic Vinegar and Special K Chocolate Biscuit Moments.

Running from 4th January ’13 – 10th February ’13 The Lounge Group will have 4 Special K teams positioned in Asda and Sainsburys Supermarket car parks across the UK giving out tasters of Special K products and helping the UK get a great start with their New Years resolutions.