Sport Relief targets family shoppers with Blazin appeal

Celebrating one of the UK’s biggest years of sport, the Sainsbury’s Sport Relief Mile is back and fast approaching with a whole host of famous faces from the world of sport and entertainment to help the nation go the extra mile.

Sport Relief has embarked on a number of partnerships, marketing and media campaigns. As one of the appointed agencies, Sport Relief collaborates with Blazinstar Experiential to encourage sign-ups and raise cash to help change the lives of vulnerable people across the UK and the world’s poorest countries.

Sport Relief will reach out to families, across six high footfall shopping centres with brand ambassadors communicating key messages to the target audience and encouraging them to sign up to one of the flagship Mile Events.

The Sainsbury’s Sport Relief Mile sign-up experience can easily be spotted.  Character performers inspired by the TV commercial, Panto Horse and Milo, feature alongside the promotion, adding fun and increasing customer interactions with the brand.

Dave Williams, senior account manager, Blazinstar Experiential, says: “The campaign is a great opportunity for Blazinstar Experiential to support the high profile charity, and we are proud to be involved in raising awareness of the Sainsbury’s Sport Relief Mile through an experiential marketing strategy’’.