tastecard creates provocative Noshing Hill house artwork
Posted by
t
astecard, the diners’ club providing dining experiences for cheaper, staged a bold stunt to turn a house on a quiet and quaint street in the area of Notting Hill, into a mouth-watering food spectacle.
In a bid to show Brits that you can order restaurant-quality-food-at-home for a fraction of the price when compared to other mainstream delivery services, tastecard has turned one London address into a literal House of Food with a giant hot dog adorning the front of the property. An audacious, subversive move to make noise amongst its well-known competitors and get customers to download the tastecard app.
In comparison to the major players in the food delivery space, who on average charge restaurants 30% commission for every order, tastecard’s fee is a significant reduction at 5-7% in a bid to support the nation’s restaurants through what has been a tumultuous year.
The artwork has been stopping people in its tracks. Something which hasn’t gone unnoticed in the world of ‘foodfluencers’ who have been heading to the location to capture the giant hot dog for their social media followers. Much to the annoyance of local residents who have been complaining about the ‘garish’ artwork since it’s installation on Sunday.
With food delivery in its prime right now and the hospitality industry being tested beyond its limits, tastecard took its original dining out model and entered the food delivery game late last year, launching a rival service that commits to an always on discount of at least 10%.
tastecard plans to operate its delivery service in fifty cities nationwide by the end of the year, already operating in 8 cities with over 1500 restaurants on its app including Island Poke, Shoryu and Flip the Bird.
Matt Turner, founder and CEO for tastecard said “With The House of Food in London, we have created a bold and fun activation to encourage the great British public to enjoy fantastic restaurant quality food at home and join tastecard in supporting the UK hospitality industry as we come out of the pandemic. We offer customers fantastic value on delivery at home across the UK and The House of Food could be rolled out across more cities as we continue on our mission to support the UK hospitality sector, whilst offering customers the very best value on home delivery.”
The artwork covering the front of the house on All Saints Road, London will be live for two weeks from July 13th– 26th. Many people have called for the artwork to remain as a permanent fixture of ‘Noshing Hill’ as a means to drive awareness of supporting the hospitality industry at this difficult period. People can tag in @tastecard and use #HouseOfFood for a chance to win a 12-month membership and £75 worth of Delivery & Collection vouchers.
