The Science Museum pops up with experiential store at Bluewater

Land Securities has announced that the Science Museum is to open its first-ever standalone pop-up store at Bluewater, Europe’s leading retail and leisure destination.  Located on the Lower Thames Walk next to Reebok, the 1,300 sq ft store will be open from the beginning of November until December 31.

The Science Museum pop-up will stock a comprehensive range of gifts and merchandise.  In addition, the store will deliver an immersive experience for Bluewater’s guests, with demonstrations of experiments, robots and gadgets taking place daily in the store.  Guests will also be able to test drive the new Anki Drive robot cars, walk alongside a new generation of robots, and participate in science experiments.

Commenting on the selection of Bluewater for its first-ever standalone pop-up, Sam Mason, commercial director of the Science Museum, said: “Hugely popular with families, innovative and committed to delivering an engaging experience, Bluewater is the perfect host for our debut pop-up store.  We are creating an experience that will get visitors excited about science, as well as providing some truly original gifts for Christmas.”

Russell Loveland, portfolio director at Land Securities, added: “This exclusive new store from the Science Museum is a great addition to Bluewater this Christmas.  An original idea, its focus on entertaining and involving guests in the experience is a great complement to our own ethos.  It is also indicative of our commitment to continually evolving and innovating at Bluewater to deliver a unique offer.”

The announcement is the latest in a series of new additions to Bluewater, with the Science Museum pop-up joining recently opened Steamer Trading Cookshop and Bill’s Restaurant.  White Stuff, Rockar Hyundai and American Eagle are also opening at Bluewater ahead of Christmas.

Bluewater dealt direct and Appear Here acted on behalf of the Science Museum.