TRO Pop-Up Shops for BMW
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The first BMW i pop-up space opened on Monday 5 October in Newcastle’s Intu Metro Centre in collaboration with Lloyd BMW Newcastle, where it will be live for a total of three weeks.
TRO has designed the brand space and experience taking style cues from the award-winning BMW i3 and i8 vehicles, focusing on technology and lifestyle to bring the i brand to stunning life.
The store features LED lighting, a living wall, and different zones which all come together to create an experience for shoppers. Experiences include a lounge area with coffee bar, a story wall containing iPioneer customer stories on interactive screens, a kids’ zone with ‘buzzwire’ and other games, and a charging zone for mobile phones.
Carl Sanderson, general manager, BMW i said “Our BMW i Pop-Up Shops will give visitors, who might not have considered BMW before, the chance to touch and feel the brand and product in an informal, immersive and interactive environment.
“BMW has seen great success from its award-winning Pop-Up Shops programme, and we are looking forward to welcoming people to our specially designed i shops over the coming weeks.”
The BMW i Pop-Up Shops will visit the following locations:
Intu Metro Centre with Lloyd BMW Newcastle – 5 October until 25 October
Intu Trafford Unit with Williams BMW Manchester – 2 November until 22 November
Cabot Circus Bristol with Dick Lovett BMW – 30 November until 13 December
