Volvic links Essex with Rio
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Volvic Touch of Fruit has teamed up with Joey Essex to bring the Rio Carnival to London’s streets in a new YouTube film created for the Volvic Volcanicity YouTube Channel.
In the film, cheeky chappy Joey begs members of the public to rescue him from a London phone booth. When a passer-by lets him out, Joey is joined by a Brazilian-style carnival army, Capoeira dancers and some sexy samba dancers.
The stunt was created to raise awareness of Volvic Touch of Fruit’s Summer Edition Coco-Pineapple Flavour, which was inspired by Brazil.
Lucie Illingworth, Volvic brand manager said:
“This is the second time we’ve worked with Joey Essex and he is a fantastic, fun ambassador for the brand. Last year’s film attracted over 800,000 views so we thought it was only fair to give Joey’s fans another cheeky treat.”
Joey Essex said: “I’m well excited to be heading to Rio this summer, so I thought it was reem that I could bring the taste of Brazil to the streets of Britain with Volvic Touch of Coco-Pineapple flavour. The summer is set to be a scorcher – on and off the pitch – so there really is no reason not to start celebrating now!”
Visit www.youtube.com/VolvicVolcanicity to view the full Volvic Touch of Fruit ‘Release The Rhythm’ video.
