We Are Social gets set to amplify BAFTA Mocktails’ experience
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evian and Badoit will be the toast of film stars and fans alike this awards season thanks to bespoke BAFTA Mocktails, a Twitter party, Live young film celebrations and a VIP ticket giveaway.
evian and Badoit are the official bottled waters of the EE British Academy Film Awards, and are served on the rocks or as the essential ingredients of five official BAFTA Mocktails.
For 2013, evian and Badoit have revealed the secret recipes for the Mocktails for the first time on Ocado’s BAFTA hub. The site features recipe cards, ‘how-to’ videos and, of course, all of the essential ingredients for the glamorous drinks. Thanks to the title sponsor of the awards, Everything Everywhere (EE), anyone who buys evian or Badoit through Ocado could win VIP tickets to the BAFTA Film awards.
Social media agency We Are Social will take evian’s BAFTA experience to Twitter, Facebook and Pinterest before and during the big night. Three influential bloggers will be taking over @evian_uk’s twitter feed live from the Awards, and evian’s Facebook and Pinterest pages will celebrate Live young moments in film in the run-up to the awards.
Twitter followers who join the conversation will be in with the chance to winning an exclusive BAFTA Nominee Gift Bag by retweeting #TweetBAFTAnight.
Laura Pope, evian and Badoit brand manager said:
“We are incredibly proud of our partnership with BAFTA and this year we wanted to share the Academy experience with our key consumers. We are so excited to be showcasing Live young moments in film and thanks to We Are Social, we’ll be sharing the experience with more of our social media followers than ever before.”
Deola Laniyan, account director at We Are Social said:
“This is a really glamorous project which has allowed us to venture into the world of the UK’s biggest screen stars, helping film fans across the country get even closer to the exciting BAFTA action. By coordinating activity across Pinterest, Twitter, Facebook and the Ocado hub, evian and Badoit will be able to communicate to fans and followers across multiple platforms, all of whom share a love of film and a passion for the ‘Live young’ mentality ”
