We Few launches with experienced duo
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Jason Megson, formerly head of experiential at OgilvyAction has launched a new agency with ex-RPM creative head Aiden Howes.
The agency will see Megson installed as managing partner with Howes taking on the creative partner role. Howes has held senior creative positions at Publicis, BEcause Brand Experience, RPM and latterly at OgilvyAction where he was head of experiential creative working closely with Megson.
With over 25 years of industry experience, the two have previously worked with a diverse range of brands from Motorola to Smirnoff to Barclaycard.
Megson commented: “There has never been a better time to start a brand experience agency. Client appetite for experiences that thrive in today’s connected world has grown exponentially which is intrinsically linked to the increasing focus on earned media. This has created the perfect conditions for a nimble agency that offers senior level creative and strategic resource underpinned by industry leading delivery experts.”
Howes said: “Our focus is on engaging real people in narratives which humanise brands. The challenge for us is turning that engagement into consumer action. The key to success is brave, relevant and compelling creative content which can live in the real world and crucially thrive online.”
We Few is already working with a number of entrepreneurial drinks and food service brands.
