POOL 2: The Brand Experience Awards Creative Campaign of the Decade
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Sponsored by Avantgarde
Pool 2
This is online Pool 2 of the 2014 Brand Experience Creative Campaign of the Decade award, an award which culminates in a LIVE final in front of 4 judges and an audience online via Google Hangouts on October 21st2014.
How this competition works
Just 4 finalists will emerge to be chosen from 2 ‘pools’, 8 in each pool. The finalists will be chosen by a judge’s score in combination with our site visitor poll, the top two from each pool proceeding to the live final. A panel of 25 independent expert judges are engaged for aiding the online process. Fieldmarketing.com site visitors can also vote for their favourite campaigns using this survey form. Anyone can vote, but voting is weighted to minimise the influence of social media ‘vote for me’ campaigning. VOTE VIA THIS LINK.
The four finalists will be announced on this site on Thursday 16th October.
Online voting will be open for the same amount of time for each pool. Pool 2 is open Tuesday 7th October 1pm (GMT) – Sunday 12th October 12 noon (GMT).
For each entry there is a video or slideshow presentation and text that outlines 3 steps: The Brand Challenge, The Big Creative Idea and Why it Worked.
Pool 2 – Contenders (click video or text to shortcut or scroll down)
Wasserman with EDF Energy – video – Text
TRO with Guinness – video – Text
RPM with Talisker – video– Text
Mischief with Tate and Lyle – video – Text
MELT with Coke Zero – video– Text
Havas Sport and Entertainment Spain and Konami – Video Text
Flourish with Google – video– Text
AMVBBDO with Doritos – video– Text
