FMBE Magazine + FMBE Awards + FMBE Live = FMBE Updates
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FMBE Live was born on 29th January 2021, a mixed media publication using video, podcasts and the written word. It was born out of COVID 19 lockdown and a virtual awards ceremony that attained unprecedented reach with 100,000+ viewers.
It certainly wasn’t polished! Content was king. FMBE’s Frank Wainwright did 78 interviews allowing the finalists to do the talking. The most commented category was Brand Ambassador of the Year, a heartfelt category that allowed FMBE to celebrate the influence of key workers on a COVID year.
Brand Ambassador Gabriella Batchelor noted: “I’ve been watching all morning and this afternoon and just want to say it’s been fantastic and very engaging furthermore the word I would like to submit is ‘Inspirational’.”
Agency leader Joel Kaufman, Link Communication said: “So much valuable content, insight and ideas in these interviews”
Here’s a look at the Brand Ambassador category, the longest broadcast of the day because it had so many great tales to tell. Frank was supported in presenting it by Tim Fletcher, Contact Strategy Manager, Britvic Soft Drinks. The brand ambassadors interviewed were:
Adam Judge, Field Sales Solutions, Gillette
Andrea Evans, Powerforce, Molson Coors
Andrew Elliot, REL Field Marketing, Weetabix
Bianca Chan, Acosta Europe Reach, Heathrow
Carly Gamble, Blue Square, Samsung
Chris Williams, Field Sales Solutions, P&G
Dean Crook, Field Sales Solutions, Ferrero
Our audience peaked at 10,500. Viewing figures were fairly stable throughout 24 broadcasts in 13 hours but the most watched categories were evenly spread through the schedule – Instore Marketing, Team of the Year, Brand Ambassador of the Year, Immersive Event (mass consumer), Stand/Display, Virtual Event, FM Agency of the Year and BE agency of the Year. Total reach for the day saw over 100,000 unique visitors to the event page with many more reached via shares and relays. One agency along previewed the event to 50,000 brand ambassadors globally, whilst brand participation from Molson Coors, Britvic, Haribo, Kraft Heinz, Pladis, Philips, Coca-Cola European Partners and Costa ensured that reach was an industry-wide one – Client – Agency – Specialist Suppliers – Brand Ambassadors.
Many of the most talked about segments were short format views – here’s a great example of a 15 minute broadcast that told three amazing marketing stories – about Peroni’s instore chillers installation programme, Costa’s doordrop sampling during 2020 lockdown and Sky’s environment-friendly Ocean Rescue Cafe.
The stories are told by Freya Wakefield, (agency) Field Sales Solutions, Peroni, Daria Ford, (client) Costa Coffee and Tin Brown, (agency) Cooper Collective, Sky
The future? FMBE will produce an eclectic mix of content, very carefully curated to make essential content . When you have the code (if registered, check email), VIEW: FMBE is first the place to go.