i2i Marketing goes shooting with Nerf

i2i Marketing go live this weekend with a major new experiential marketing campaign for “Nerf” – the toy blaster range from Hasbro. Nerf is one of the leading boys’ brands, and the fifth largest property in the toy market.

The Nerf Vault – an interactive shooting gallery in a mysterious branded shipping crate – will be touring festivals and city centres across the summer, allowing consumers to get hands on with the latest blasters from the N-Strike Elite range, as well as step inside the unit for a first look and feel of a top secret new Nerf toy. The bespoke build incorporates sound, light and music for the ultimate Nerf experience – and visitors will be the first consumers in the UK to try the new blaster before it hits stores. The tour coincides with the launch of a new UK Nerf website – www.nerfelite.co.uk.

“The Nerf Vault looks fantastic,” said Nick Swift, account director at i2i, “It’s a perfect creative fit for the edgy, aspirational character of the brand – as well as being a pure blast of fun! Experiential is the perfect channel to convey the excitement and action of a brand like Nerf.”

The Nerf Vault Tour Schedule

11-13 July NASS Action Sports & Music Festival, Bath & West Showground

2-4 Aug Rotunda Square, Bullring, Birmingham

9-11 Aug Smithy Row, Nottingham

16-18 Aug Exchange Square, Manchester Arndale

24-26 Aug Westfield London