Maoam Mega Vend heads on 16 week tour devised by i2i Marketing
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Maoam Mega Vend, a larger than life digital vending machine that offers gifts to fans that go mad for Maoam, is back and recharged with an amazing new ‘epic vend’ as part of the brand’s 2013 experiential and sampling activity.
Bigger and better than ever before Mega Vend, alongside a new mini Mega Vend mobile unit, will embark on a 16 week tour, stopping off at key shopping centres and non-mall locations throughout the UK inviting people to experience the madness of a vending machine like no other they have experienced before!
Mega Vend is a vending machine with a difference; it’s “alive” and no money is required! Instead it engages with consumers encouraging them to go mad for Maoam, in return those who take part will receive a vended gift or sweet treat.
Adding further excitement Mega Vend 2013 will also be asking Maoam fans to ‘go epic’ for their favourite fruit flavour chew. During Epic Vend moments Mega Vend will randomly ask its fans to complete a Maoam mission – such as playing air guitar or singing a song in front of the crowd. Based on the crowd’s cheers, which will influence the Maoam Mega Vend ‘clapometre’, an overall winner will be chosen, winning a pair of exclusive Maoam headphones and iTunes voucher.
The Maoam Mega Vend tour will run from 20th July through to 3rd November and will see over 1 million samples of the brand’s much loved Maoam Stripes handed out to consumers. Over 16,000 items of Maoam merchandise will be given out to fans throughout the tour, including t-shirts, hoodies and retro bags.
The Maoam madness is set to continue online for those who aren’t able to experience the Mega Vend live tour. Maoam will be unveiling Mega Vend Recharge, a new app that has been developed for mobile and desktop use. Available to download from 15th August, Maoam Mega Vend Recharge will invite gamers to recharge the Maoam vending machine by completing a number of puzzle-like tasks.
Hayley Johnson, marketing manager at Maoam UK, comments: “Our Maoam Mega Vend was an amazing success last year so we decided to bring back the excitement for 2013 but make it even bigger and better. The Mega Vend has been recharged, receiving a makeover that will ensure it is even more engaging and fun for those who get involved. We are also expanding on last year’s tour by visiting non-mall locations with our brand new mini Mega Vend mobile unit.”
“This year will see an even bigger drive to Maoam’s social media presence with a specific Mega Vend tour tab on the brand’s Facebook page and the Maoam Mega Vend Recharge app.
We’re looking forward to seeing fans go mad for Maoam on and offline and with the new Epic Vend featuring higher prize values we hope to be a big hit with our consumers”.
The Mega Vend campaign and Mega Vend Puppet were devised and delivered by i2i Marketing. Mega Vend follows the success of the Maoam Mixer and Megatown campaigns, which were also delivered by the i2i team.
Nick Swift, account director at i2i comments: “Maoam Mega Vend was a tremendous success for the brand last year – an engaging, eye-catching piece of brand theatre that intrigued, entertained and inspired our consumers. We’re really excited to be bringing the experience back this year – adding a whole new dimension with our mobile unit that will take the Mega Vend madness to festivals, sea fronts and city centres, and to a whole new audience this summer.”
Introduced to the market in 2002, Maoam is experiencing strong growth with 28.9% volume sales in 2012.
