Wyke Farms sets off on Summer sampling tour

Wyke Farms, the UK’s largest independent cheese producer and milk processor, starts its summer sampling tour next week and will be reaching over 2 million consumers throughout the summer.

The Wyke Farms sampling kitchen will attend 19 national family, lifestyle, county, food and equine events across the country. The general public will be invited into the Wyke Farms trailer to taste its award winning cheddar in a traditional farmhouse kitchen layout. This year, the company will be focusing heavily on their ‘local’, ‘traceable’ and ‘environmentally friendly’ credentials as 2014 witnesses further increase in demand for these attributes from shoppers.

Jennifer Gray, marketing manager at Wyke Farms said: “This experiential activity provides a platform for us to talk about our family history, sustainability, short supply chain and animal welfare in detail, aspects which are harder to convey on packaging or through advertising where the interaction time is shorter.”

The Wyke Farms team will be encouraging brand loyalty at the events by offering consumers samples, product offers, coupons and recipe cards.

Wyke Farms is sampling its farmhouse cheddar at The BBC Good Food Show, The Royal Bath and West Show, The Grand Designs Show and MasterChef Live among others. Product sampling includes Wyke Farms Simply Gorgeous Vintage Cheddar, Just Delicious Extra Mature Cheddar, Rich and Creamy Mature Cheddar, and also Superlight Half Fat and new Somerset Old Smokey.

Wyke Farms has been producing its award-winning cheddar for over a century and has grown to become the largest family-owned cheese maker in Britain selling over 14,000 tonnes annually. The company has achieved substantial growth year on year by staying true to the traditional values behind the brand and has become the fastest growing cheddar brand at a rate of 10% every year for the past five years.

The Wyke Farms products are available nationwide and can be found in Asda, Co-op, Makro, Sainsbury’s, Tesco and Waitrose.