Lola in polar campaign for green taxis
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London’s minicab company Green Tomato Cars hired promotional staff from Lola to help create a buzz around their I Love Polar Bears campaign.
Green Tomato Cars are the greenest taxi solution in London, with the largest fleet of hybrid vehicles. The environmentally friendly brand is entering every customer that books on their app into a draw to win a trip to the World Cup in Brazil and adopting a polar bear for every 5,000 app bookings.
Dressed in polar bear costumes and branded tops, Lola’s promotional staff have been engaging with people on the streets and in pubs around Soho for the past two weeks, spreading the word about the promotion.
The campaign was hailed as a great success by the promotional team.
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