Haribo treats adults to a howling time
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Adults from across the country received a monster makeover this week with the help of the Haribo Halloween Academy, which has been popping up in locations across the country in the countdown to the spooky occasion.
A team of scare scholars have helped commuters at London Victoria and shoppers at Trinity Leeds to release their inner child teaching them how to move and mimic their favourite Halloween characters – in the Haribo way of course!
With the ultimate aim of delivering a fun lesson in the art of scaring, adults learnt how to move, and speak like witches, ghouls and ghosts before putting their training into practice and capturing their makeover with a scary pose on the selfie spot.
Claire Caley, Seasonal Brand Manager at Haribo, comments: “Halloween is not just for kids, so we wanted to give the adults a lesson or two to get them ready for the spooky season.
“It has fantastic to see so many people release their inner child, getting ready for the occasion in a fun way. We have had the Frankenstein shuffle, the ogre stomp and the moves of a gliding ghost. The feedback we have received so far has been great and people really have been having a howling time!”
The brand finished the final leg of its Halloween Academy tour on Thursday (27th October) at the Bullring Birmingham.
