King brings Candy Crush Soda colouring pop up to Old Street Station
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Candy Crush Soda brought a splash of colour to Old Street station from the 25th to the 28th of October. Commuters could blast away their winter blues with Jelly Bean reds, Lemon Drop yellows and Soda Pop purples, at the ‘Colour in Candy Pop Up’. With help from the team at Paper Mate, mobile game gurus King turned a pop-up shop into East London’s largest colouring-in ‘book’ to promote the new Candy Crush Soda Colouring in Book.
Claes Kalborg, director of licensing at King, said: “We’re very excited to be bringing a splash of colour to Old Street Station in London to celebrate the launch of our new Candy Crush Soda adult colouring book. The ‘Colour in Candy Pop-Up’ has been created so fans of the game and passersby can take a few moments out of their day and enjoy drawing and colouring in the walls of East London’s largest colouring-in book. We’re always looking for ways to bring the fun and colourful world of Candy Crush to life and we hope people will enjoy the book’s intricate landscapes and beautiful patterns.”
The shop had approximately 1820 walk through the door during the four days the event was open for – at busy periods this peaked at 75 visitors in 45 minutes.
