Insight: Online traffic set to peak on Boxing Day – PriceSpy
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Online shopping traffic ahead of Black Friday will have peaked on the first (5th December) and second (12th December) Tuesdays before Christmas. With shoppers sensibly factoring in Christmas delivery times. According to PriceSpy, the fully impartial price and product comparison service. PriceSpy also revealed that 8.00pm is the most popular time for online shopping during December.
With Christmas Eve falling on a Sunday this year, trading hours will be restricted to six consecutive hours between 10am and 6pm for larger stores. Meaning shoppers have been wise to get their purchases done online to avoid the last-minute frenzy in store!
Looking past Christmas, data from PriceSpy reveals that Boxing Day, December 26th, will be the most popular day during December for shopping this year. With twice as much traffic expected compared to the December average. Boxing Day will overtake Christmas Day in terms of online traffic, compared to previous years.
Olof Karp, country manager for UK & Ireland at PriceSpy, comments: “It’s unsurprising that Boxing Day will overtake Christmas Day as the most popular day for online shopping in December. Whilst Black Friday saw prices drop, on average, 43%, many retailers opted out of the flash sale event. Indicating that they’re perhaps wanting to go back to the UK tradition of beginning December sales on Boxing Day.”
“For consumers, the trick will be sitting back and observing how prices fluctuate during the month. If there’s a specific item they’re hoping to buy for themselves, set a price alert and wait to be notified when the price drops. Don’t be lulled into the false economy that prices are actually cheaper on Boxing Day than at other times during December or January.”
