Beverage distributor Alcobrands continues expansion of their brand portfolio with the distribution of two premium vodka brands, Russian Standard Vodka and Żubrówka starting 1 April.
Russian Standard Vodka is the world’s number one premium Russian vodka with global sales of over 3.4M 9Llt. Żubrówka, the Polish vodka with over 500 years of heritage, is the world’s fastest growing vodka brand and the 3rd biggest vodka brand in the world.
Jonathan Ashworth, managing director of EMEA for Roust, comments: “We are consistently ranked as one of the fastest growing spirits companies in the world. With Alcobrands we found the same drive and passion to outperform market trends and challenge industry boundaries. Russian Standard Vodka andŻubrówka are our flagship vodka brands and are set to see significant growth in the Benelux markets.”
Dirk Boeckx, managing director of Alcobrands adds: “I believe that as a company we have a strong momentum based on brands and people. This new addition of two of the world’s leading vodka brands will enhance our portfolio strength and our ability to become one of the leading independent distributors in Benelux.”