Amsterdam success for Meshh triggers roll out at TwitchCon San Diego
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Following a successful proof of concept at TwitchCon Amsterdam, Nielsen Sports & Entertainment commissioned Meshh, the location-based intelligence and interaction specialist, to deploy its spatial analytics services again at TwitchCon San Diego, October 7-9, 2022 as part of a comprehensive event measurement programme.
Greg Morris, research director, Nielsen Sports & Entertainment, said, “Our goal in Amsterdam was to measure the behaviour of visitors at the show and their relationship with the Expo Hall, merchandise, activities and content scheduling and to provide detailed metrics for our commercial partners.”
“For the first time, we were able to understand how people spend their time when they are with us, setting benchmarks for San Diego and beyond,” added Morris.
Caroline McGuckian, CEO, Meshh, added, “We’re delighted to have worked with Nielsen Sports & Entertainment again in October. Twitchcon is a landmark event for the brand. Its global reach creates plenty of commercial opportunities for partners and our data will be used in the planning of future activity.”
