Brand Experience Award LIVE’s Creative Award sees runaway winner of Pool 2
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Pool 2 saw a runaway winner and split advocacy over the next 5 places for the runner up position.
The winner was was chosen as the stand out campaign of the seven entered in it, by 92 per cent of the judges, and was also the online reader’s pick.
Following this dominance the winner of Pool 2 seems certain to make the final four in is award.
Awards director Frank Wainwright commented: “After a thorny and tightly contested first place in Pool 1, near total agreement has broken out in Pool 2! The remainder of the pool however saw a very close result with second place being contended for by a number of versatile campaigns. It was only when the last couple of judge’s scores came in that second place was finally decided. ”
The variety in Pool 1 was repeated in Pool 2. In pool 2, brand experience was used as a creative solution for retail training, major outdoor events, sponsorship activation, creative stand design and invitational brand entertainment.
This competition is large and wide-ranging, with 35 campaigns entered across a total of 5 pools showing off a range of creative solutions using brand experience. Pool winners and runners up have a chance, at this stage, of making the final 4 for the live judging hosted at IOEX on 8th March, but with 4 pools yet to be judged, further scoring analysis lies ahead before a final 4 is announced on 28th February.
First and second place in the pool remain under wraps, so the ‘result’ of Pool 1 is, in no particular order:
RPM with Talisker
Carat Sponsorship with adidas
Many thanks to all who are taking part in this award.The Live award judging is sure to provide further insight into the leading campaigns and the audience gets a chance toi debate and judge the winners. Visit here for IOEX event details.
