Retail training set to aid Krushr launch in John Lewis

Leading retail training company Beyond The Box has been enlisted by Krüshr – the highly innovative, premium household recycling brand, to support its entry into 15 John Lewis Partnership (JLP) stores.

Beyond The Box has developed a bespoke sales training and demonstration programme designed to equip the partners with the all the relevant technical knowledge on Krüshr products.

The range crushes bulky packaging materials such as metal, plastic and card to reduce volume by at least 75% in 30 seconds or less, allowing you to store over 4 times more before emptying, resulting in more space and less trips to the outside bins.

Sue Davies, business development director at Beyond The Box explains: “It’s an exciting time to be working with such a ground breaking brand and innovative products which offer real lifestyle benefits and supports home recycling without compromising design.

“Key to its successful in-store launch will be effective retailer training to raise consumer awareness and understanding. We have developed a package to ensure that the sales teams are well versed on the revolutionary range, which has four different sized models and a number of installation variants – from standalone and built-in models to retro fit models which can be fitted into an existing standard size kitchen cabinet.”

Sasha Branch, co-founder and marketing director of Krüshr comments: “We have had a lot of early media exposure from the high end consumer magazine market, and are expecting consumer demand to be high – equipping the in-store teams will be pivotal to conversions.”