British Darts Organisation appoints Generate
Posted by
The British Darts Organisation’s (BDO) new commercial arm called the BDO Events Ltd, has appointed Generate, sport and entertainment agency, to develop the brand, commercial vision and strategy looking ahead to the next five years for the largest darts organisation in the UK.
The organising body for the sport, the BDO, is at the heart of darts and responsible for taking the popular game to the masses. Alongside participation figures in their millions across the UK, the BDO offers a comprehensive competition structure from grass roots to elite. BDO Events will drive the evolution of the world stage, ensuring the best players continue to compete in premium darts.
Stephen Holland, director at BDO Events said, “We appointed Generate to ensure BDO Events remain competitive in an ever evolving and popular field of sport and entertainment.
“The BDO’s unrivalled understanding of and credibility in darts, along with Generates’ creative flare and rich experience in commercial strategy, sponsorship, PR and events, is a well suited partnership. We look forward to an exciting future.”
Broadcast and sponsorship is integral to the BDO’s vision, as well as building the profile of the players and use of digital to engage with fans.
Andy Muggleton, co-founder & commercial director at Generate said, “The five year journey for the BDO Events elite competition platform starts right here. Being part of shaping the major events strategy and theatre, to engage consumers and build fans, plays to our strengths.
“It will require a long term vision and strategy but the commercial prospects of darts based on its enormous following in both UK and internationally, will offer a strong commercial proposition to brands and great entertainment for darts players and fans alike”.
A new look BDO will emerge during the New BDO World Trophy event in February 2014 at the world famous Blackpool Tower.
IMAGE: Darryl Fitton
