Campus Group and NUS partner for experiential events

Leading student marketing agency Campus Group has partnered with NUS to carry out experiential brand campaigns. This close relationship between Campus Group and NUS will combine both organisation’s strengths to co-produce an increasing number of engaging student focused experiential campaigns.

NUS represent 95% of higher and further education unions in the UK and Campus Group are the leading student marketing agency and youth specialists.

NUS marketing and communications director, Simon Rayner said “this will create an incredibly strong partnership of two leading organisations in the field. Each different in its approach but united in our understanding, expertise and passion for creating the best experience for students.”

Campus Group focuses on the 16-24 youth market, by developing Campus Brand Manager programmes, producing insightful experiential Campus Tours and managing live events. Thanks to this experience NUS have partnered with Campus to support NUS’ brands nationwide.

Campus Group prides itself on creating campaigns that target those just starting to make independent purchasing decisions. Campus Group’s previous clients include STA Travel, Southern Comfort, Microsoft, Lloyds Banking Group and Cadburys.

Campus Group’s commercial director, Gavin Aldrich concluded “our experience in this sector coupled with NUS’ will make an offering that is truly unique. At a time when marketing spend needs to produce tangible ROI, this gives us an unparalleled advantage in the UK.”