Costa has brought summer to the three locations with full sized window, floor, wall and table vinyl’s printed with tropical prints and flamingos. Hot pink neon signs lighting up the store, while brightly patterned coasters and cushions and plants adorn the interior.
The flagship stores have selfie zones where customers can pose in a Miami themed setting complete with sun loungers, fake grass and flamingos. Customers are encouraged to share their selfies on social media for the chance to win Seriously Summer in-store pieces.
For a stylish new look, all Costa Baristas this summer will wear t-shirts specially designed by entertainment fashion website Refinery 29 as part of an ongoing partnership.
Caroline Harris, UK&I Marketing Director at Costa said, “We wanted to give select Costa stores a complete revamp to celebrate the start of summer and create an engaging environment for customers to enjoy our new summer menu. We hope the fresh look will encourage customers to see Costa as a seriously summer destination”.
The new Seriously Summer store was unveiled as Costa’s Summer food and drink ranges go on sale in Costa stores across the UK. The new menu includes Costa’s new SuperDay Smoothies and Rainbow Salad Wraps.