Energy’s Taco Moon rises over London

Taco Moon over London[1][1] resizedTwice a month a ‘Taco Moon’ (otherwise known as the quarter moon) appears in the night sky and Taco Bell will celebrate around the world the next time this occurs, on 4 May, by giving away delicious tacos. To pick up a free taco, all people need to do is to visit their nearest Taco Bell restaurant on 4 May 2021. (See to find your nearest).

Energy worked with specialist event tech agency Pixel Artworks to project an image of the Taco Moon onto the London Eye. This was achieved with a rig positioned on Victoria Embankment (opposite the visitor attraction), with the photographer shooting through a special gauze frame.

Gino Casciani, General Manager at Taco Bell UK & Europe, said: “We’re excited to kick-off Taco Bell’s first ever global campaign, using the world’s biggest billboard as our storyteller – the moon. We’re transforming iconic sites across the UK into tacos to celebrate the nationwide and global giveaway – including the London Eye.”

Over the coming weeks, Energy will work with Taco Bell marketing and creative agencies – Spark Foundry and Deutsch Inc – to chase the Taco Moon to five famous landmarks across the UK, posting the results using hashtag #Iseeataco.


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