Everton Football Club has been recognised for their work with two commercial partners at the UK Sponsorship Awards – with Blackwell Global and Sure picking up gold in their respective categories.
Blackwell Global’s #BluesChallenge campaign beat off competition to win the ‘Best First Time Sponsor’ award. Wayne Rooney and Jordan Pickford were amongst the cast for a TV Commercial that aired across 87 territories to promote the trading competition. This campaign successfully combined multiple marketing rights to encourage competition sign-ups, drive customer acquisition, retention and increase the reach and awareness of Blackwell Global across the world.
The Sure Pressure Series, activated in collaboration with CSM Sport & Entertainment, won the ‘Best Branded Content – Sport’ category, beating off tough competition from Etihad’s Manchester City sponsorship, Evian’s work with Wimbledon and HSBC’s campaign in collaboration with British Cycling. The campaign, which has been the flagship activation throughout the sponsorship, saw players from Everton and other Premier League Clubs take on football drills designed to test their performance under pressure. The content was distributed through a range of media and club channels to achieve impressive results for Sure.
Alan McTavish, Head of Commercial at Everton, said: “We are delighted to see two of our partnerships recognised at the UK Sponsorship Awards. These prestigious awards highlight the best sponsorship work in the industry and for two of our partners to take home gold is testament to the quality of our partnerships and the significant impact Everton and our squad of globally recognised players can have for a brand.”