The Five Points Brewing company create new beer for Field Day
The Five Points Brewing Company have created a brand new beer, Field Day Citrus Pale, to honour their long time collaboration with Field Day. Clocking in with an ABV of 4.2%, the Field Day Citrus Pale is a superlative beer for session drinking and enjoyment. Field Day Citrus Pale will be available in several independent pubs, bars and off-licenses in London and beyond from the 21st April, including Field Day at Dinerama on the 30th April and Field Day 3rd June.
Each year in June at Victoria Park, Field Day welcomes musicians from all over the world to perform over its many stages. Keen to offer fans more than the obligatory festival lager, each year Field Day team up with fellow East Londoners The Five Points Brewing Company who brings the London Brewers’ Market to Field Day to showcase the very best of London’s brewing scene.
In 2017 the partnership extends beyond Victoria Park with a pale ale for the summer season. Field Day Citrus Pale will be behind the bar at Royal Albert (New Cross), Greenwich Union (Greenwich), The Cock Tavern (Hackney), Shacklewell Arms (Dalston), Pub On The Park (Victoria Park), The Wolf (Birmingham) and Mason & Company (Hackney Wick), as well as shops Hop Burns & Black (Dulwich), Salthouse Bottles (Brockley) and Park Fever (Hither Green).
Tom Phillips, who’s been the designer for Field Day since it all began back in 2007, sent over his ideas for the Field Day 2017 artwork, he sent over a draft with a couple of cats on. Since then Field Day has embraced cats for the whole campaign. To engage with festival fans on a more personal level and drive social interaction, Field Day encouraged their followers to submit their own cat pictures via twitter, Facebook and Instagram, to be in with a chance of having their cat on a can of Field Day as the furry face of the festival.
The beer will also be on offer at Field Day at Dinerama, a Bank Holiday blowout at the end of April to give a taste of what to expect at Field Day 2017.