Creative advertising agency Fold7 has announced the appointment of Michelle Hickey as Head of Production. Michelle will lead Fold7’s film, video and content production department, reporting into Ryan Newey, founder and chief creative officer.
With this new appointment, Fold7 aims to continue driving the evolution of the production department. Michelle will be accountable for supporting and mentoring the team of producers, whilst also implementing innovative working practices that will enable Fold7 to continue creating award-winning campaigns.
Michelle has extensive experience working for some of the world’s most recognised brands, having previously held the role of senior producer at Leo Burnett, overseeing campaigns for brands including McDonald’s, NSPCC and Kingfisher.
Michelle was previously acting Head of TV at Havas Worldwide London, where she managed the production department. Prior to this, she held a 12-year tenure at Leagas Delaney, with a client roster that included Timberland, Dyson, Emirates and Reebok.
Commenting on her new appointment, Michelle Hickey says: “Fold7’s high-end creative output, talented team and impressive client roster all attracted me to this role. What we can do from a production perspective is constantly changing so I’m looking forward to working alongside the team here to create innovative work for our clients.”
Ryan Newey, Founder and CCO of Fold7, added: “Michelle is progressive and forward thinking, making her a perfect fit for us at Fold7, and our clients. Her talent and experience will undoubtedly make its mark on our work, ensuring creative excellence continues to sit at the heart of what we deliver.”