Grand Visual helps Lloyds enagage with race game OOH
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Lloyds TSB has launched a new interactive driving game to promote its Personal Current Account smart features. The ‘Sidecar Grand Prix’ game details the key features of the Lloyds TSB current account and entices people to play across Mobile, Online and Digital OOH platforms.
Created by RKCR/Y&R and produced and built by Grand Visual, the interactive touch screen execution begins with a count down to the start of the race and the driver then races off to collect 5 different icons in the fastest time. Each icon represents a key smart feature of the current account which are then summarised at the end of the game along with the user score and call to action to visit your nearest branch or website to customise your account.
The campaign was planned and booked by MEC and Kinetic.
This is the first interactive campaign to run on CBS Outdoor’s LCD screens and it will also air across Clear Channel ID6’s and JCDecaux’s interactive 6 sheets.
Dan Dawson, digital director at Grand Visual commented: “We know from our own research that fun, interactive brand experiences create longer lasting and more accessible memories. Compelling, interactive experiences are now more achievable for an out of home audience through clever use of digital technology”.
